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Category Archives: Meetings
Webinar: Leveraging Best Practices in Key Account Management
Steve Hurley and Matt Leary, Solutions Insights share the results from their Best Practice Study to provide you with insights into what global companies are doing to grow their footprint inside their best accounts. They’ll share their findings around new ways … Continue reading
Posted in ISA Marketing & Sales, Meetings, webinar
Tagged Customer 2.0, ISA Marketing & Sales
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Getting the Most Web Performance Information with Process-based Analytics
Our 2011 meeting in St. Louis will focus on reaching Customer 2.0 with Web 2.0. To succeed in this effort, we must know how Web 2.0 is performing and how we can continuously improve performance. Even though all effective marketing … Continue reading
ISA Marketing and Sales Summit
Are You Ready for Customer 2.0? The digital revolution is radically changing the way businesses must market themselves and requires new tools and tactics for sales. Customer 2.0 is more mobile, better informed, less reachable, and expects more than … Continue reading