Category Archives: Meetings

Webinar: Leveraging Best Practices in Key Account Management

Steve Hurley and Matt Leary, Solutions Insights  share the results from their Best Practice Study to provide you with insights into what global companies are doing to grow their footprint inside their best accounts. They’ll share their findings around new ways … Continue reading

Posted in ISA Marketing & Sales, Meetings, webinar | Tagged , | Leave a comment

Getting the Most Web Performance Information with Process-based Analytics

Our 2011 meeting in St. Louis will focus on reaching Customer 2.0 with Web 2.0. To succeed in this effort, we must know how Web 2.0 is performing and how we can continuously improve performance. Even though all effective marketing … Continue reading

Posted in Analytics, Meetings | Tagged , , | Leave a comment

ISA Marketing and Sales Summit

  Are You Ready for Customer 2.0? The digital revolution is radically changing the way businesses must market themselves and requires new tools and tactics for sales. Customer 2.0 is more mobile, better informed, less reachable, and expects more than … Continue reading

Posted in Meetings | Tagged , | Leave a comment